MAR. 2023

Falcon Horizon, running a field sales force

Falcon Marketing, direct sales partner of Orange and SFR
LiveNEXT.JS · TRPC · PRISMA · SALESFORCE · FLUTTER · FIREBASE
Product owner, design and development

Sales, hiring and challenges for more than 200 sales reps.

Falcon Marketing sells Orange and SFR offers through direct sales, with several branches of field sales reps. It needed to track sales, hire continuously and keep teams motivated, in the field and on mobile.

What I did

  • Since 2023, the management tool: sales and sellers, territory maps, addresses and branches, statistics.
  • Sales rep hiring: candidate pipeline, meeting links sent by SMS and email, signed PDF contracts.
  • A Flutter mobile app for sales reps, and sales interactions pushed to Orange’s API.
  • In 2025, the rebuild: Salesforce sync every 30 minutes, roles from seller to administrator, automatic notifications, normalized addresses, and a layer of challenges and coaching for managers.

Status

Live: the rebuild migrated more than 200 users across 6 branches.

  • Admin dashboard of the sales management tool: daily bar chart of the month's sales split between broadband and mobile, monthly totals, and the list of scheduled fibre connections with customer, offer and salesperson.
  • Dark-themed gamified salesperson space: monthly tier goal with the commission tier grid, countdown to month close, estimated amount of pending sales, broadband and mobile split, and a sales activity calendar.
  • Manager view of the gamified space: each team member's current tier, then a ranked list of tiers to unlock with remaining sales, pending sales and the daily pace needed before month close.
  • Mobile version of the salesperson space: daily progress, monthly tier goal with the tier grid and the bottom navigation bar.
  1. 1First sales tracking CRM2023
  2. 2Falcon Horizon: sales, maps, hiring, contractsREACT · FIREBASE★
  3. 3Mobile app for sales repsFLUTTER
  4. 4Sales pushed to Orange’s APIOAUTH 2
  5. 5Rebuild: Salesforce sync every 30 minutesNEXT.JS · TRPC★
  6. 6Challenges and manager coachingARENA · NEST